Today, the art market is considered accessible only to the very rich. For many, collecting art is a passion of the rich. Pachir’art enables people with modest financial possibilities to afford real works of art.
The art market : figures that make your head spin
The art market is booming and works of art are selling for a fortune. Some are traded for tens of millions of euros.
In 2018, the total proceeds from known transactions alone would have reached €51.3 billion worldwide. This figure is an estimate by the Basel art fair (Art Basel) and the Union Bank of Switzerland. That is approximately 22% of the luxury market estimated at 230.7 billion euros for the same period (Bain & Company estimate).
Wealth as the only guarantee of competence
Since the second half of the 20th century, the fame and popularity of the best-known contemporary artists has been built up in just a few years. This has been at the whim of a small group of wealthy people. This group includes multi-billionaires from finance and industry, representatives of major international galleries and auction houses, and some of them have no artistic background at all, but money gives them the power to decide which artists are talented.
Modern art has therefore been conveniently draped in the definition of conceptual art. In this way, certain ‘artists’ could easily free themselves from the aesthetic dimension of the work of art, which was elevated to the rank of a purely intellectual product.
Obviously, only a pseudo-elite, a brotherhood of initiates, is supposed to be able to understand the meaning and scope of this new art.
In this context, there is no longer any need for the artist to acquire the knowledge and experiment with the techniques developed over the centuries since antiquity.
Forgotten and discarded are the words of Auguste RENOIR for whom:
“Painting is not a reverie: it is above all a normal profession and it must be done in the manner of a good workman.”
Buying a urinal, exhibiting it and raising it to the rank of a work of art under the name of “Ready made” was thus more than enough for Marcel DUCHAMP to be known and recognised as one of the major artists of his century.
According to the sociologist Jean BAUDRILLARD:
“The market speculates on the guilt of those who understand nothing and who have not understood that there is nothing to understand.”
Museums and public authorities as a guarantee of cultural value
The power of wealthy collectors allows them to influence the boards of major museums. By contributing financially to exhibitions of artists whose works they own, they increase the value of their own collections.
For example, since the beginning of this century, Jean-Michel BASQUIAT’s paintings have graced the walls of major international museums.
At the same time, the artist’s status and fame have skyrocketed.
Media contribute to cynicism
As in all fields, the media give priority to reporting what attracts an audience. In this case, it is of course the big auctions that make the public dream with their record bidding.
They thus contribute greatly to putting our pseudo-great artists in the spotlight.
Those whose main talent, if not their only one, is to have achieved notoriety by being admitted into the seraglio in order to benefit from a well-tried speculative strategy.
New on the art market, Pachir’art, makes art accessible
In contrast to the market we have just described, our project aims to enable as many people as possible to discover the pleasure and benefits of owning a work of art.
This is why Pachir’art also offers works of art that are financially accessible to people on modest incomes.
These are works by artists who are currently unknown to the public but have been selected for their quality work and talent.
Are you also tired of following the fashions that are imposed on you? Of being told what is beautiful? What is valuable?
Do you want to choose for yourself?
Do you want to please yourself but also allow artists to live from their work?
We offer you the power to make your favourite artists known and to have their talent recognised.
With our buy-back guarantee, you can enjoy yourself without any risk. And you can even earn money because :
It is you, the buyers, who make the quotation and the reputation of the artists that you favour.
Sources : Journal Le Monde, Artprice, Wikipédia